“Leading-edge product innovation” supported by OSRAM takeover of Ring

The takeover has been welcomed by Ring as “very positive news” for customers

OSRAM has completed a takeover Ring, the aftermarket manufacturer of automotive lighting, electronics and accessories, as the company expands its product range in the automotive sector.

“With the acquisition of Ring Automotive, we are further expanding our aftermarket portfolio and can at the same time use stable distribution channels in the United Kingdom,” Hans-Hans-Joachim Schwabe, CEO OSRAM Automotive, said.

With 160 employees, Ring Automotive achieved annual sales of around £40 million in 2017.

By acquiring Ring Automotive, OSRAM has said it is investing in the future; the British company has an established, valuable brand and a well-placed sales model in the automotive aftermarket sector.

In addition, Ring’s product portfolio goes far beyond classic automotive lighting and complements OSRAM’s product range.

Ring, for example, manufactures electronic car accessories and is represented by over 3000 dealers in over 60 countries with around 6,000 products.

Positive news for garage and factor customers

In addition, OSRAM will give the ring portfolio access to the US market via the established OSRAM Sylvania channels and opens up new sales potential in Europe and the rest of the world with a differentiated brand strategy.

George Skalski, managing director of Ring Automotive, said: “We look forward to working alongside OSRAM and believe that the transaction is very positive news for all of our colleagues and customers.

Leading-edge product innovation

“The acquisition secures continued investment in the business, which will support our future growth plans and our leading-edge product innovation.”

The parties, including the seller Rubicon Partners, have agreed not to disclose the financial details of the transaction.

Find out more about OSRAM and their aftermarket brands by clicking here.

Auto Torque has partnered with Garage Wire to bring you all the latest aftermarket news.

The post “Leading-edge product innovation” supported by OSRAM takeover of Ring appeared first on Auto Torque Magazine.

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