New FERODO pads to bridges gap between braking performance and comfort

Launch follows three years of intensive research and development

FERODO has announced that it has introduced innovative automotive brake pads to bridge the gap between braking performance and high-end comfort.

The new FERODO Fuse+ Technology brake pads feature a highly advanced new friction material that combines the trusted, high-performance braking power of low-steel formulations and the comfort-intensive characteristics of non-asbestos organic (NAO) materials.

FERODO Fuse+ Technology brake pads are the result of more than three years of intensive research and development at the FERODO Tech Centre, Chapel-en-le-Frith, U.K. Fuse+ Technology pads feature a unique combination of more than 20 precisely engineered components that work in concert to deliver unsurpassed braking performance, helping to lower the traditional drawbacks associated with conventional materials.

These new pads also include FERODO’s exclusive zero-copper Eco Friction Technology, which reduces dusting and cuts pad emissions by 60 per cent.

David Coimbra, braking aftermarket product manager at Tenneco DRiV EMEA Motorparts said: “Fuse+ Technology marks the beginning of an entirely new era of braking innovation on behalf of the professionals, racing teams and consumers who rely on FERODO brake pads.

“This exciting new technology eliminates the need to lose certain important braking characteristics to achieve others. Now, our customers can enjoy the best of both worlds.”

FERODO Fuse+ Technology brake pads are available immediately for almost 100 premium-level vehicle models from Europe’s premier automakers, including Audi, BMW, Mercedes-Benz and Volkswagen.

Each set of pads is packaged complete with all required accessories to ensure fast, easy installation.

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